This article aims to improve the competitiveness of local products of Raya Honey Sibetan, an MSME in Bali, through motion graphic videos as promotional media. It was found that the low participation of teenagers in buying Raya Honey Sibetan honey products was due to the lack of information and ineffective promotion. Therefore, the Design Thinking approach was used in the process of designing an attractive and informative motion graphic video for the target audience of teenagers aged 18-22 years. This approach includes Empathize, Define, Ideate, Prototype, and Testing stages, to understand the needs of the audience, develop creative ideas, create video prototypes, and test the feasibility of the video. The results show that this motion graphic video is able to increase teenagers' awareness and interest in honey products, with the test results obtaining a feasibility level of 93.28% which is categorized as “Very Good.” This motion graphic video is expected to be an effective promotional media to expand market reach and increase the competitiveness of local products in the digital marketing era.