In the rapidly evolving business landscape, digital transformation has become a crucial factor for entrepreneurial ventures to thrive. This study aimed to investigate the impact of digital technologies on entrepreneurial ventures in Zimbabwe, with a focus on the fast-food industry. Using a mixed-methods approach, combining surveys and interviews, we collected data from 250 entrepreneurs and stakeholders. Our results show that digital technologies have a significant positive impact on entrepreneurial ventures, improving market access, efficiency, and innovation. However, challenges such as limited infrastructure, economic instability, and lack of digital literacy hinder the adoption of digital technologies. We recommend that entrepreneurs prioritize digital marketing and payment systems, while policymakers and stakeholders invest in digital infrastructure and promote digital literacy training programs. By embracing digital transformation, entrepreneurial ventures in Zimbabwe can enhance their competitiveness, drive economic growth, and create employment opportunities.