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EXPLORING THE KEY DRIVERS OF TOURISTS' REVISIT INTENTIONS: A SYSTEMATIC REVIEW OF THE LITERATURE


Author: Komang Ary Pratiwi*, I Gusti Ayu Kt Giantari, I Putu Gde Sukaatmadja, Putu Yudi Setiawan
Published Date: 2025-01-06
Keywords: Revisit Intention, Travelers, Tourism, Systematic Literature Review, PRISMA, VOS viewer.
Abstract:
Increasing visitors' intention to return to a tourist destination is one of the key factors in maintaining the competitiveness of a tourist destination. However, identifying the key determinants that influence return visit intentions remains a challenge in the tourism literature. This study aims to uncover the key factors that influence visitors' intention to return, through a systematic literature review. This study utilized the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) method, where relevant scientific articles published in the last five years (2020-2024) were identified and screened from leading databases namely Scopus, Web of Science, Crossref, and Google Scholar by Elsevier, Sage, Taylor & Francis, MDPI, & Emerald to ensure broad and in-depth coverage. A total of 65 articles that met the inclusion criteria were further analyzed. To enrich the analysis, bibliometric techniques with VOSviewer software were used to map the relationships between the identified factors, providing visual insights into research trends and dominant topic clusters. The results show that travel experience, traveler loyalty, destination image, visitor satisfaction, service quality, and perceived value are the main determinants that contribute significantly to revisiting intentions. This study also identified a gap in the literature regarding the impact of digital technology and sustainability on revisiting intentions, opening up opportunities for further research. The findings are expected to contribute to the development of tourism theory as well as provide practical guidance for stakeholders in designing effective strategies to improve visitor retention.

Journal: ISAR Journal of Economics and Business Management
ISSN(Online): 2584-0169
Publisher: ISAR Publisher
Frequency: Monthly
Language: English

EXPLORING THE KEY DRIVERS OF TOURISTS' REVISIT INTENTIONS: A SYSTEMATIC REVIEW OF THE LITERATURE
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