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Construction of female informal entrepreneur profiles in the towns of Bafoussam and Mbouda


Author: NGOUYAMSA Valentin, KAMDOM NGUEMDJOM Rita Charlie*
Published Date: 2025-05-11
Keywords: female informal entrepreneur, informal entrepreneurship, profiles, construction and informal sectors.
Abstract:
This study explores the impact of social relationships on economic activities within the entrepreneurial landscape of Cameroon, focusing on female entrepreneurs in the cities of Bafoussam and Mbouda. The dichotomy between the formal and informal sectors highlights accessibility challenges, particularly in the informal sector, where networks of solidarity play a crucial role. Through qualitative research, including interviews with 30 female entrepreneurs, the study examines how these women navigate the obstacle posed by these networks. Grounded in Granovetter’s theory of embeddedness, the research analyses the socio-professional profiles of these entrepreneurs, highlighting the interplay between social capital, human capital and entrepreneurial success. The findings reveal that while social network facilitate access to resources and opportunities, human capital remains essential for resilience and success. This research contributes to a deeper understanding of the entrepreneurial dynamics within Cameroon’s informal sector, emphasizing the importance of social embeddedness.

Journal: ISAR Journal of Arts, Humanities and Social Sciences
ISSN(Online): 2583-9691
Publisher: ISAR Publisher
Frequency: Monthly
Language: English

Construction of female informal entrepreneur profiles in the towns of Bafoussam and Mbouda
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